By Lisa Lacy

No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend.

And as it seeks to wrest the #1 spot at the box office from Christopher Nolan’s World War II drama Dunkirk, Sony has tapped Lamar Advertising for a digital out of home campaign in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando in which emoji billboards display a contextually relevant ad triggered by current traffic and weather conditions.

In the Read full story ›

Source: The Drum