DAIVID’s Ian Forrester explores the most common misconceptions around the use of emotions in advertising. He’s picked out five.
We’re only a few months into 2024, it’s already been an emotional time for the ad industry. First, many got hot and sweaty at the sight of The Bear actor Jeremy Allen White prancing along the rooftops of New York in his tighty-whities for Calvin Klein. Then, many got hot and bothered by the hypocrisy of the ASA to ban a similarly scantily-clad creative for the underwear brand, this time featuring Read full story ›
Source: The Drum
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