By Minda Smiley

Rome-based energy company Enel has unveiled a new website, logo and visual identity in an effort to reposition itself as a “sustainable” and “innovative” global brand.

The changes come as Enel aims to make “Openness” a core brand value through a strategic approach that includes opening energy to more people, new uses and new technologies.

According to the company, the “new visual identity and logo show a host of colours to reflect the variety of the energy spectrum, the multi-faceted nature of a Group present in over 30 countries and the increasing diversity of the company’s services within the global energy system.”

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Source: The Drum