By Lynn Lester

LA is the most famous place in the world for homing the world’s A-listers, but in the land of the rich and famous, is the novelty of using traditional superstars to engage Millennials and Generation Z starting to lose its appeal?

At a recent ‘Entertainment Marketing’ breakfast in Los Angeles, run by Think LA, the dedicated organisation supporting the advertising and marketing industry in the city, the general consensus of the panel was that social media influencers are now starting to pick up the pace in becoming marketers’ choice for brand advocacy.

The key takeaway was centred around the reality that YouTubers Read full story ›

Source: The Drum