By Jennifer Faull

E.ON has extended Engine’s remit, appointing the agency to its integrated marketing account following a competitive pitch earlier this month.

Engine was appointed to E.ON’s digital account – which included social media, user-experience, CRM, creative and mobile activity – last year. Soon after the energy brand called a review in the hunt for a single agency to lead an integrated strategy.

EHS previously handled direct marketing while DLKW Lowe has worked with the brand since 2010 but didn’t repitch for the account.

Moving forward, Engine will oversee all above and below-the-line activity.

The group’s creative agency WCRS and customer engagement Read full story ›

Source: The Drum