German giants Bayern Munich FC have held off all their European rivals in building a digital media presence in China, according to a new survey of the world’s leading clubs which ranks the club top of the table.
European football clubs’ attempts to forge a brand identity in the lucrative Chinese market have resulted in a deluge of sponsorship deals, TV right sales and pre-season tours.
The influx of activity has made it difficult to gauge who has been most successful given the numerous parameters for measurement, however a new survey by Shanghai-based consultancy Mailman, has named Bayern Munich as the Read full story ›
Source: The Drum
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