By Shaun Varga

Along with death and taxes, life’s other two certainties are that consumers never admit to being influenced by advertising, and marketing directors are never influenced by ‘cold calls’. It must be true. The research says so. Yet we know for a fact that consumers are influenced by advertising, and marketers are susceptible to cold approaches. (The sales data says so.)

Similarly, marketing people will tell you that creative awards are not very important in making decisions about agency selection. I would suggest that the truth is rather different. This is an important consideration if, like Publicis, you plan to Read full story ›

Source: The Drum