Client entertainment is a many splendoured thing. From the simple coffee catch-ups, planned lunches with bigwigs and formal dinners in private dining rooms to full on, all-singing, all-dancing brand events. Not forgetting occasional drinks, fringe meetings at industry events, impromptu get-togethers, or success celebrations. Breakfasts, brunches, lunches: you get the picture.
Just how much of this activity falls within the scope of your overall client engagement strategy will of course vary company by company. However, in these days of CRM and big data, it would be interesting to hear from any single firm that claims complete visibility of the entirety of Read full story ›
Source: The Drum
Industry News