By Ayesha Salim

Brands and marketers flock to the Cannes Lions Festival of Creativity to mingle, enjoy the sun and take away key action points to implement after the festival is over.

But according to consultant and entrepreneur, Charlie Crow, it is easy to be swayed by the lavishness of the festival and lose sight of the end goal. What are the main industry issues and how will they be tackled thereafter?

“If I was a brand coming here, I would have two things to think about,” he says to The Drum. “First, I would look at the yachts, the lavishness, and the parties and Read full story ›

Source: The Drum