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ESI Media and Nook Media launches ‘Get London Reading’ campaign with Cush Jumbo school reading

on Sep 26, 2014 | 0 comments

By John McCarthy

ESI Media and Nook Media have launched the second stage of the ‘Get London Reading’ campaign with actress Cush Jumbo giving the children at Deptford Primary School a live reading of the Twits.

Returning for a second year, the multi-platform partnership aimed to address low literacy rates in London schools by making reading more accessible and affordable.

Jumbo, who starred in the Inbetweeners movie and Torchwood, read an extract from Roald Dahl’s the Twits using the Nook’s GlowLight eReader. The reading was the first in a series of celebrity school visits, including a special appearance from London Evening Standard owner Evgeny Lebedev.

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Source: The Drum