ESPN, along with CreativeWorks, created a spot that plays on ‘The Night Before Christmas’ with a ‘Happy Draft Days’ spot. The spot promotes the draft which begins Thursday, April 27 at 8 p.m. ET
It starts with, “Twas the night before the draft, when all through the league, teams were ranking the prospects with growing intrigue, the draft boards were hung on the wall with great care.”
Then it shows ESPN football analyst, Mel Kiper, and the narrator says, “It seemed like Mel Kiper knows exactly what’s there.” Then it continues with Coach Jon Gruden, where it says, Read full story ›
Source: The Drum
Industry News