Esso has embarked on a major European marketing push which aims to portray the brand in a more compassionate light with its ‘Journeys That Matter’ campaign.
The petroleum energy giant has partnered with creative agency adam&eve to launch an emotional new ad directed by Nick Gordon which follows Sophie’s journey as she travels many miles and across borders to revisit a past love.
Paul Cohen, executive creative director at adam&eveDDB, said the campaign was attempting to “talk to fuel consumers differently”.
“We’ve avoided the hard-hitting fuel economy claims and instead, we’ve put Esso front and centre in people’s lives as the Read full story ›
Source: The Drum
Industry News