To generate buzz around its Eurostar Snap offering (a £25 one way ticket from Paris to Brussels), the train firm has tapped into the popularity of Pokemon Go and YouTube influencers.
YouTube influencer Ali-A was enlisted by brand experience agency Hyperactive in the hope of reaching his his 8.5m YouTube subscribers and his 1.8m Twitter.
A 25 minute film, edited by iProspect helps Pokemon trainers hunt the rarest beasts in Paris.
Alex Hoyle, brand manager at Eurostar said “Hyperactive delivered us an original idea that has helped one of our most exciting products reach a completely new audience. They were extremely Read full story ›
Source: The Drum
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