By Samuel Scott

The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice.

To be successful the industry today, it is crucial to understand the following introductory concepts. Are you sitting comfortably? Pay attention: this will be on the final exam.

“4 Ps” /noun/ 1: The foundation of product marketing theory that is comprised of product, price, place, and promotion. 2. A paradigm based on a Read full story ›

Source: The Drum