By Gillian West

Pop stars Rizzle Kicks have been introduced to their childhood crush Maria Sharapova by Evian as part of an online campaign celebrating a summer of sport.

Part of the Evian Live young summer, which has already seen the famous ‘Baby & Me’ advert hijacked by none other than Alan Carr, the film is supported across social media and PR, with behind-the-scenes exclusives and interviews planned.

“We are so excited to work with our newest Live young ambassadors, Rizzle Kicks. This fantastic video celebrates the Live young spirit in a completely new way,” said Danone Waters head of marketing Pam Pines. Read full story ›

Source: The Drum