Tennis tweets sent to Evian are set to be turned into mini musical films with the help of acapella group Vive Vocals.
In celebration of the closing week of The Championships, Wimbledon, We Are Social and Evian will see the tweets turned into song, which will be sent back to the sender through Twitter and Vine.
Sophie Allard, Evian senior brand manager said: “This fun, creative campaign taps into the tennis fever that has gripped social media and should be a great source of engagement for our social followers around the world.”
This comes on the back of Evian’s tie up Read full story ›
Source: The Drum
Industry News