By Benjamin Cher

Ansible’s MDEX Study has revealed Asia Pacific’s top ‘mobile ready’ brands, with Expedia topping the list.

The study, an extension of an earlier released global study, surveyed 12 markets in the APAC region including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore South Korea, Taiwan and Thailand, and encompassed 1,300 brands.

The top 10 most ‘mobile ready’ brands in the region are:

1. Expedia
2. Airbnb
3. Amazon
4. Microsoft
5. Adidas
6. Agoda
7. Lazada
8. Google
9. Singapore Airlines
10. Twitter

“The MDEX contains ground-breaking insights, and has redefined how global brand marketers leverage their mobile capabilities,” said Travis Johnson, global chief executive officer, Ansible.

“Focusing on the emerging APAC region is a key part of the study’s evolution, Read full story ›

Source: The Drum