Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space.

There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdated at best. Experiential marketing, with its immersive, personalized experiences, is transforming B2B engagements, making them more dynamic, memorable, and powerful than ever before. As from our B2B focus week

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Source: The Drum