We often question agencies about why they don’t behave like the brands they work with. One aspect they do a pretty poor job of is aligning their marketing and new business (sales), tending to separate their marketing strategy from their new business strategy. But, if they saw their clients behaving that way they would most likely give them a right bollocking. It would shock you how often we find this to be the case, and in our opinion, they really should know better.
It’s something that I talk about a lot, which is why a good friend of mine recently sent Read full story ›
Source: The Drum
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