The Football Association (FA) has entered a four-year deal with Panini to distribute licensed English Premier League stickers to an international audience.
England superstars such as Wayne Rooney, Joe Hart and Jack Wilshere will appear in their national strip for Panini to coincide with their push to qualify for UEFA Euro 2016 in France.
In addition to football stickers and trading cards, Panini will also shift merchandise, including 3D collectables, digital and multi-media format collections.
Stuart Turner, commercial director of The FA said: “We are delighted to have teamed up with Panini. Working with Panini following their recent successes at the FIFA World Read full story ›
Source: The Drum
Industry News