While B2B marketers are juggling an onslaught of digital campaigns seeking customer connections through numerous online channels, a 40 per cent increase of brand marketers participating in trade shows/exhibitions than in previous years indicates that real-time interaction is on the rise.
Co-sponsored by experience creation shop Group Delphi, the Center for Exhibition Industry Research (CEIR) 2016 study reveals this week that face-to-face marketing persists as a key brand and sales driver for B2B businesses.
Additionally, the nationwide study suggests that 80 per cent of marketers believe that they can build or expand brand awareness in this way.
“It’s no surprise Read full story ›
Source: The Drum
Industry News