Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association’s (DMA) inaugural ‘social media scorecard’.
The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth.
While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools.
Lynsey Sweales, member of the DMA social media council and CEO of SocialB UK, said: “For Read full story ›
Source: The Drum
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