By Thomas Hobbs

The new campaign, which is targeted at 18 to 24 year olds, directs young Facebook users to the government’s voter registration page as it aims to communicate the ease of the process by making student-specific cultural references.

“Turning 18 is an important rite of passage for young people, and gaining the right to vote in a General Election year is a huge part of that,” said Michael Abbott, head of campaigns at the Electoral Commission.

“We saw at the Scottish Independence Referendum that young people can be one of the most engaged groups in our democracy, but they need to know Read full story ›

Source: Marketing Week