By Jessica Goodfellow

For the first time technology platforms like Facebook are telling publishers they are key to the growth of the internet but there are still unresolved tensions around whether they know their audiences well enough to maximize ad revenues.

The launch of Facebook Articles as well as Apple News and Google AMP is proof that the problem with content isn’t the content; it’s the distribution. What publishers like the Guardian and Mashable have given up in distribution to technology platforms of today, they’ve gained in terms of control of the product, which in turn is taking publishers closer to their audiences, since Read full story ›

Source: The Drum