Facebook has kicked off Ad Week New York with the announcement of new advertising tools that let brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric, plus enhanced brand awareness tools.
The social network is keen to highlight how its video ad formats are complementary to TV campaigns, and is this week introducing TRPs which it claims will help advertisers assess how well their Facebook video ads perform in conjunction with their TV ad slots using a like-for-like metric.
This means that marketers can plan a campaign across TV and Facebook with a total Read full story ›
Source: The Drum
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