By John Glenday

Facebook is branching out into the field of neuroscience research with the creation of its own scientific lab dedicated to devising new marketing techniques for agencies, brands and media firms.

The Center for Marketing Science Innovation is still under construction in Manhattan but Facebook’s director of advertising research gave Ad Week a sneak peak of the fledgling facility, which takes the underwhelming appearance of a GP’s surgery.

This unassuming facade bellies a hi-tech operation behind the scenes however with neuroscience specialists to help guide marketers, publishers and brands toward impactful content.

To achieve this Facebook has built a variety Read full story ›

Source: The Drum