Facebook is extending its targeting capabilities for advertisers with a lookalike audiences feature that will allow them to reach Facebook users similar to those already shopping on their websites.
The feature builds on the existing custom audiences and partner categories tools, and Facebook said it will give advertisers more power to replicate their desired audiences.
A blog post from Facebook explained: “For businesses, one of the best ways of finding new customers is to reach people that are similar to their existing customer.
“So today, we’re expanding our lookalike audience capabilities to allow advertisers to create lookalikes based on people who Read full story ›
Source: The Drum
Industry News