By Rebecca Stewart

Facebook is looking to open up a new revenue stream by letting brands sponsor augmented reality selfie lenses in the style of Snapchat.

Quoting sources familiar with the strategy, AdAge reported that the social network is in talks to let several Hollywood studios promote big-budget releases using the technology.

Media and ad executives claim the branded filters are poised to launch in March, and would initially be offered up to brands as an “unpaid experiment”.

Facebook has allowed creators to personalise live broadcasts since last June via a digital paint palette and selection of Read full story ›

Source: The Drum