By Jerry Daykin

Facebook has, as rumoured, announced its new advertising network, named Audience Network. Carat’s global digital director offers his reaction to the service.

Mark Zuckerberg and his team took the stage of their F8 Developers Conference today to announce a series of updates to make their broader platform a more attractive place for developers. Chief amongst the announcements, especially for marketers, was the launch of their much rumoured mobile advertising network ‘Audience Network’.

Presented as a fantastic opportunity for developers to serve ads which are so relevant to users they actually add to the user experience, the network uses the large amounts of Read full story ›

Source: The Drum