Like many digital platforms, Facebook has been under significant advertiser pressure for some time to overhaul its measures around brand safety.
The company has spent a lot of 2019 launching new products and services that aim to help brands and have more control over aspects such as privacy and brand safety.
Speaking to The Drum in Singapore at an event about Facebook’s 2020 priorities, the business shared some insights into how it’d been developing products and speaking to the market about brand safety. Brand safety and privacy were named as a core point of focus Read full story ›
Source: The Drum
Industry News