As pressure mounts for online media owners to be open to third party measurement, Facebook has revealed a series of expansions to its third-party verification as well as its own viewability measurement programme and more cross-measurement tools.
Facebook’s timing of this update is coincidental, to say the least.
One of the world’s biggest advertisers P&G laid down the gauntlet this week when its top marketer Marc Pritchard said that he would no longer be satisfied with the murky metrics it’s getting in return for a multi-billion dollar media spend.
There are “too many players grading their own homework,” Read full story ›
Source: The Drum
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