By John Glenday

Facebook has launched an updated version of its Atlas ad platform which boasts the addition of a few extra bells and whistles to allow advertisers to better track the effectiveness of their campaigns.

New additions include cross-device targeting and offline sales tracking as the social media juggernaut seeks to position itself as a serious Google rival.

These changes see Facebook ditch the use of cookies to track users in favour of a new system of ‘people-based marketing’.

In a blog post Facebook’s Erik Johnson said: “We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and Read full story ›

Source: The Drum