By Thomas Hobbs

In its fourth quarter, Facebook posted a better-than-expected 51.7% jump in revenues to $5.84bn, while ad revenues grew 57% to reach $5.65bn.

And it is mobile that is leading Facebook’s ad growth. Over the December quarter, mobile ad revenue was up 81% year on year to reach $4.5bn – representing 80% of total ad revenue.

To put this in perspective, just three years ago mobile represented 20% of Facebook’s total ad revenues.

And speaking on an analyst call yesterday (27 January), Sandberg said Facebook (with 1.44 billion active mobile users) and Instagram (which has 400 million active mobile users) are now “the two Read full story ›

Source: Marketing Week