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Facebook's branded chatbots could soon message users based on their browsing history

on Apr 27, 2016 | 0 comments

By Rebecca Stewart

Facebook’s army of chatbots could soon start messaging users based solely on which websites they have previously visited.

The social network’s Bots on Messenger platform, which was announced during its F8 developer conference earlier this month, is currently in testing mode but there has been confusion around whether or not businesses will be able to send chats to people they haven’t previously been in contact with.

Brands such as KLM airlines have been among the first to sample the bots, which let users start a conversation with brands to receive automated customer support, e-commerce guidance and more.

Upon the launch, Facebook said Read full story ›

Source: The Drum