Facebook’s total revenues surged 52 per cent year-on-year in the last three months of 2015 to hit $5.8bn, as the world’s largest social network boosted earnings based on the back of its increased focus on mobile and video advertising opportunities, with its share price rallying in the immediate aftermath of its Q4 release.
The social network today (27 January) reported that total advertising revenue leaped 57 per cent year-on-year during the reporting period to hit $5.6bn, with revenues from “payments and other fees” totalling $204m, down from $257m 12 months beforehand.
Mobile advertising revenue represented approximately 80 per cent of advertising revenue Read full story ›
Source: The Drum
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