By John Glenday

Facebook has revealed that it relies on data-driven advertising to such an extent that anyone wishing to opt-out would have to pay for the privilege.

The assertion was made by chief operating officer Sheryl Sandberg during an appearance on NBC’s Today programme, as part of a grilling on the social media firm’s mishandling of the Cambridge Analytica breach.

While at pains to stress that Facebook would never sell user information on to others or give it away, Sandberg confirmed that the data was so essential to Facebook’s survival that it would continue to use Read full story ›

Source: The Drum