By Minda Smiley

Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.

Her apology stems from news that broke in the Wall Street Journal last Thursday, which revealed that Facebook has been overstating video view times by 60 to 80 percent for the Read full story ›

Source: The Drum