By Gillian West
Nexus and directors Factory Fifteen have unveiled a music video short featuring VFX specially created for Ninja Tune’s acid-grime artist The Bug.
Created in collaboration with executive producers The Creators Project, a joint partnership between Vice and Intel, set up to celebrate innovation in art and technology, the short is inspired by sci-fi and futuristic fiction classics.
Set in an alternative present, the music video illustrates the collapse of consumer society and follows a drone living in a totalitarian system, medicated to think, feel and function, with the narrative exploring what happens when the drone and the world around him stops conforming.
Source: The Drum