Fashion brand G2000 has signed as the first brand in Asia to use InSkin Media’s Swipeout format, which displays branded content within the ad format.
The retailer is using the interactive smartphone format to showcase content from its recent ‘Gen.2 – Work for Values’ campaign, which aims to showcase a generation of workers who add value while doing work. The campaign features sustainable architect Jaye Irving, artist Kearan Pang and Nicholas Ng, founder of The Food Bank Singapore.
The new ad format, a new version of its Pageskin Plus format, uses different sections of the creative to link to different Read full story ›
Source: The Drum
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