FC Barcelona has signed a sponsorship deal with Beko, which will see the home appliances company’s logo feature on the football club’s team jersey and training kit.
Unveiled today at FC Barcelona’s Camp Nou stadium, the partnership will see Beko, part of Koç Holdings, become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
Josep Maria Bartomeu, president of FC Barcelona, said: “FC Barcelona are proud to have Beko as part of the Barça family. Beko has previously worked in sport, particularly basketball, and they have now put their trust in Barça and we have Read full story ›
Source: The Drum
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