By Ayesha Salim

The lead up to Christmas can be tough for marketers. Not only do they face the challenge of creating a great campaign – they have the added pressure of waiting for multiple departments to get marketing materials signed off quickly.

This problem stretches beyond the festive season; hindering their ability to do their job effectively. A study by digital asset management platform Bynder revealed that 75% of marketers feel restricted in how they share assets internally and externally. In addition, only 38% feel confident in making their assets assessible to anyone within the organisation.

With Christmas looming marketers will need Read full story ›

Source: The Drum