By Minda Smiley

While more than three-quarters of marketers consider programmatic buying in mobile advertising to be an important development, relatively low numbers are actually purchasing ads programmatically, according to research from IAB.

Based on feedback from 200 brand marketing executives, the data shows that two in five marketers agreed that mobile programmatic would help them reach their target audience; however, only 27 per cent are purchasing this way.

Brand marketers are also showing an increased interested in the connected devices space, with 73 per cent interested in advertising opportunities with connected TVs. 69 per cent expressed interested in connected cars and 66 per cent Read full story ›

Source: The Drum