Smartphone manufacturer Vivo has agreed a six-year partnership with Fifa to sponsor the World Cup, making it the third Chinese brand to agree a major sponsorship deal with football’s governing body.
The deal is reportedly worth around $450m and will see Vivo become the exclusive smartphone sponsor of the 2018 Fifa World Cup in Russia and the 2022 edition of the tournament in Qatar. The brand will also be a sponsor of the 2017 and 2021 Confederations Cup tournaments.
The activation of the sponsorship is largely intended to increase international exposure for Vivo and will see its logo Read full story ›
Source: The Drum
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