Fireman Sam has been given a makeover by Social Life that has seen the social media agency partner with Mattel and HIT Entertainment to bring the children’s TV character into the digital space.
Social Life has partnered with HIT Entertainment, a subsidiary of toy giant Mattel Inc, to give Fireman Sam a reinvigorated social identity, with the aim of encouraging viewers of the show to interact with the character online.
The agency has created a dynamic new look and feel across all of Fireman Sam’s local Facebook pages to highlight the character’s position as a safety ambassador. To do this the agency Read full story ›
Source: The Drum
Industry News