By Ishbel Macleod

First Choice has launched a brand new partnership with Vue Cinemas with the aim of promoting family experiences through the ‘all-inclusive family package’ ticket.

MediaCom planned the campaign which sees the deal promoted through a 30 second ad shown before a selection of films aimed at the family audience.

The deal will also be promoted through a bespoke landing page on the Vue website and a banner on the family page, as well as promotional materials in the foyer of Vue’s 82 sites and digital adverts above concession stands.

Marketing and digital director at First Choice Jeremy Ellis said: “We’re delighted Read full story ›

Source: The Drum