By Gillian West

First Great Western is promoting a £15 billion investment in the railway, the largest since Brunel built the Great Western Railway some 176 years ago, with a new campaign from McCann London.

‘Building a Greater West’ focuses on how the investment will improve journeys across the West of England, providing a faster, more reliable service with more seats and Wi-Fi across the network.

The creative illustrates how the investment is more than just better service; it’s also an investment in the optimism, confident and prosperity of the region and everyone in it. The campaign features a series of portraits of Read full story ›

Source: The Drum