By Seb Joseph

Londoners keen to connect with others across the capital can now do so through the first social network developed solely for the city.

Dubbed Ambam, the fledgling community matches city dwellers using their personal interests like food, fashion and music to sort them into designated “Circles” for each. Additionally, people can choose to connect with others depending on what key part of the city they live in.

So far, so social network. However there is a twist in the form of a reward mechanic. Independent brands – from pop-up restaurants to boutique fashion stores – have signed up to service, targeting the Read full story ›

Source: The Drum