By John Glenday

FirstBank has thrown the first rule of playground politics out the window by picking on people with glasses for its latest TV campaign – Google Glass to be precise.

The US bank chose to demonstrate the impact of the gadgets on one hapless family attempting to organise a traditional sit down meal whilst being distracted by the artificial environments being beamed onto their retinas by the futuristic eyewear.

Devised by local agency TDA_Boulder the piece depicts a robotic woman spilling peas across her hapless family’s dining table whilst the brood obliviously swipe thin air, gripe about pop-up ads and take selfies of Read full story ›

Source: The Drum