By The Drum

Whalar and FLANNELS have won the Paid Social category at The Drum Awards for Digital Advertising. Here is the award-winning case study.

FLANNELS aimed to drive awareness of its festive partywear collection among a new generation of luxury consumers (18-34) on TikTok. The overarching campaign concept, ‘The Party Never Stops,’ needed to be brought to life through disruptive storytelling, resonating with the fashion industry and creative circles. The campaign also sought to build brand fame, generate cultural impact, and drive awareness and purchase consideration during the key commercial period.

Strategy: The strategy focused on engaging users authentically while building brand love Read full story ›

Source: The Drum