Indian e-commerce giant Flipkart recently launched a campaign to celebrate progressive dads calls #PenguinDads, inspired by the male penguin which takes on a very active role as a parent.
The campaign saw not just Flipkart’s but other companies executives change their LinkedIn profile pictures to the picture with their kids and elaborate on tough choices made at work to share the task of parenting.
According to Flipkart, the penguin dad is considered one of the ‘best dads’ in the animal kingdom. The penguin child is one of the few species on Earth that is raised equally by both mother and father, who Read full story ›
Source: The Drum
Industry News